Search Engine Optimization Defined
Search engine optimization simply refers to the process of helping a website rank better in search engine results for targeted keywords. What do your customers discover when they type your brand name into a search engine? Our business is to ensure that your business is one of the top results websites when people submit terms that have to do with your kind of work in any search engine. The more prominent your brand becomes the more easier it is for your business to business to be singled out among other on the search engines.
Should you hire us to optimise your site for search engines we will work on the following criteria to enhance your chances of coming tops on any search engine:
Domain Strength
The age of domain, age of registration, page loading time, duration of current registration, unique IP address, number of pages in index, etc.
Keyword Usage
The keywords used in title tags, header tags, meta description, keywords used in site’s anchor text, keywords in domain URL, keywords and synonyms used in content, keyword proximity on page, etc.
Link Data
The age of incoming links, quality of incoming links, topical relevancy of incoming links, anchor text of incoming links, surrounding copy around anchor text, outbound links to authority websites, etc.
User Data & Content Quality
The number of clicks on your SERP link, time on site, search requests for domain name, number of bookmarks in social media sites, viral content, grade level of content, readability, etc.
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